The WhatsApp Business API is therefore not only worthwhile because of the extended possibilities and the GDPR compliance, but also often leads to more engagement on the channel. Particularly because communication on WhatsApp is so direct, users are more willing to contact a company or subscribe to their newsletter if it is verified and has the green tick. This principle can also be easily transferred to WhatsApp. (Source: Statista)Įspecially in the middle range between 5,000 and one million followers, the engagement rate with official accounts can be up to twice as high. HypeAuditor study: Engagement is higher on official Instagram pages. Important: A green tick is only available using the WhatsApp Business Platform via a Business Solution Provider.
It is therefore critical that your users are sure about the authenticity of your WhatsApp channel. Because WhatsApp is also often used for customer service, sensitive private information may be involved in a conversation. Furthermore, the official green check mark also offers more data security for customers.
It can help businesses and customers in multiple ways.įor one, it shows users that they are chatting with the real business, and not a fake account. Marking business accounts as “official” by giving them a green badge is therefore a support by WhatsApp. The popular messenger WhatsApp offers a similar badge for businesses as well.Īs WhatsApp is becoming more important as a communication channel for companies, many have created their own WhatsApp business account. It also assures them that the platform has verified the company and that this is their official page. It signals to your users that they are visiting the page of a well-known company. You have probably already noticed the small tick next to the name of a large company on other social networks, such as Facebook, Twitter, or Instagram. What does a green tick on WhatsApp stand for? Green tick indicates authenticity of the company
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